Sectors we work in

Energy

Consumer trade marketing

With energy prices riding high in the market, many industries would look to this sector with envy. But the competitive environment is intense and the raw materials of energy production are increasingly difficult to source, leading to greater risk in their recovery. It’s more important than ever to secure and grow your existing customer base as that customer base has a direct impact on ROCE, a key stakeholder metric in this asset intensive industry. SynGro can help provide the deep understanding of your customers that will affect operating profits and capital employed, maximising ROCE and ensuring stakeholder approval.

Customers are now more discerning, more demanding but less loyal to either brands or retailers than previously. They don’t have to be – the Internet has opened up a whole world of choice. Against this backdrop, those who get it right reap the rewards. Since customer loyalty is an increasingly important component of overall corporate valuation and share price, wouldn’t it make perfect sense to measure that loyalty? The pressure is on to find ways in which technology based solutions can provide the immediate feedback on how customers’ expectations are changing. You just found one.

Financial services

Public services

Increasing personal affluence, vast consumer choice and a growing realisation that state-sponsored ‘cradle to grave’ care may be an illusion are all fuelling the way in which the needs and expectations of financial services customers are rapidly evolving. The industry has responded by innovating on new, increasingly complex products but the competitive advantage that provides is short-lived as others rapidly develop copycat products. More than ever, it’s vital to build on what you have and pay close attention to the management of your customers’ experience to create more enduring relationships with them. SynGro can provide the key insights you need to fuel innovation as well as cross and up-sell your portfolio. Our CIS technology can be incorporated into your business to act as a barometer of your customers’ changing expectations today and tomorrow.

Public sector services are never far from the headlines. A more demanding electorate is subjecting public bodies to increased scrutiny and the pressure is on to ensure that every £ of public money spent delivers increasing value. There is a growing realisation at the highest level within government that to meet the needs of increasingly savvy citizens, a customer-centric orientation has to be adopted and implemented. SynGro can provide the Customer Insight processes and technology required to inform key decision makers and help shape our public services for the future.

Automotive

Transportation & Logistics

Whether you’re a supplier to the industry, an OEM or a franchised dealer, you’ll know that increasingly smart consumers and business buyers are shopping hard for the best deals. This has a ripple effect all the way back up the supply chain and pressure on costs is intense and shows no sign of abating. Wherever you are in that supply chain, SynGro can provide the insight to your downstream customers that will inform you of what their key requirements are and how effectively you’re meeting those needs. Those companies who can more closely align their business to customers’ key requirements stand a far greater chance of retaining those customers over the longer-term. That’s got to be a worthwhile objective.

With further up and downstream integration of the supply chain, complex billing and shipping terms, together with arrangements and pricing structured on a per customer basis, gaps can often appear between customers’ expectations and actual delivery. These are the gaps through which satisfaction falls, leaving you exposed and vulnerable to competitive threats to your key accounts. SynGro can help – we take a customer’s view of your transport or logistics business and can provide you with the insight needed to anticipate your customers’ requirements, pre-empting defection by fixing the issues that matter most to your customers - as defined by your customers.

Engineering and Manufacturing

Forest, paper and packaging

Where the costs for energy and raw materials show no sign of falling, the strong £Pound is making exports less competitive and China / India producing record amounts how can the manufacturing and engineering sectors continue to perform strongly in the coming years? Innovation is one answer and who better to help you innovate than those intended to benefit most – your customers. What does your customer think they will need in five years time? Doesn’t it make sense to use these key stakeholders as a checkpoint in your innovation process to ensure you are innovating in the right areas and in the right direction? SynGro’s insight process can uncover the answers to these key questions and more.

To achieve success in the asset intensive market, companies must keep a keen eye on cost structures, ensure that customer demand is satisfied and carefully manage the regulatory, environmental and business environments in which they operate. SynGro’s insight and advocacy process can get to the heart of your customers’ key issues, helping you stay one step ahead of demand cycles and ensuring that ROCE is always maximised to provide stakeholder value.

Technology

Charitable Trusts

With short product life cycles and USPs difficult to find and sustain, the challenge in ICT is to always be one step ahead of the competition and preferably two steps ahead of the market. But in which direction is the market heading? New product development is an expensive pursuit so it’s an imperative to ensure that development resources are deployed in the most potentially profitable areas.

So for Product Managers and Marketers who must understand market needs, SynGro's Customer Insight Software is a needs analysis system that collects, prioritises and automatically generates the market requirements that drive product generation. Unlike existing imprecise and time consuming approaches, our solution will give you a competitive advantage by capturing, differentiating and documenting those critical product and service dimensions that drive customer buying decisions. Suddenly, writing the latest Market Requirement Document doesn’t seem so daunting anymore...

There is potentially no market as competitive as that of the charity sector. Charities are vying for share of wallet from current and potential donors. That is where SynGro’s donor advocacy programme can help. When your supporters feel that they are valued and recognised by your organisation for their ongoing commitment to your cause, they will be more inclined to increase their donation of money and time. SynGro’s own methodology and on-line software allows supporter data to be gathered quickly and an action plan to be formed to allow this to happen. SynGro can then also work with you to ensure that you convert each £ received as efficiently as possible for your benefactors.

“SynGro were great to work with. Very quickly we could see how to drive additional income out of our existing donors and attract new ones. I fully expect to see at least 20% income growth as a result of SynGro’s efforts” Alan Dodd, Charity Director, Children Today

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