Why do customers know your business better than your employees, and how can CEM be used to future proof your operations? Read More
This blog post provides a preview of the latest SynGro briefing paper, How To Compete on Customer Experience. Read More
In this customer experience blog post, Dr Nigel Martin outlines why the Voice of the Customer is an essential component of building a global business strategy.
Many Voice of the Customer programmes fail to deliver ROI. Here's why. Read More
Dr Nigel Martin discusses the crucial difference between CRM and VoC (Voice of the Customer) software and how these systems can shape your customer engagement. Read More