Customer Experience Blog

Customers know your company best - minimising business risk with CX

Why do customers know your business better than your employees, and how can CEM be used to future proof your operations?
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Written by Nigel Martin on 16 August 2013 at 14:13
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Categories:  Customer Centric Culture

How to Compete on Customer Experience

This blog post provides a preview of the latest SynGro briefing paper, How To Compete on Customer Experience.
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Written by Nigel Martin on 17 July 2013 at 13:19
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Why must the Voice of the Customer drive your strategy?

In this customer experience blog post, Dr Nigel Martin outlines why the Voice of the Customer is an essential component of building a global business strategy.
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Written by Nigel Martin on 18 June 2013 at 16:08
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Why do Customer Experience programmes fail?

Many Voice of the Customer programmes fail to deliver ROI. Here's why.
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Written by Nigel Martin on 05 June 2013 at 14:00
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What is the difference between CRM and VoC?

Dr Nigel Martin discusses the crucial difference between CRM and VoC (Voice of the Customer) software and how these systems can shape your customer engagement.
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Written by Nigel Martin on 30 May 2013 at 11:00
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