Engage with your customers. Are you listening to the Voice of the Customer?

National Customer Service Week - 5 Top Tips

To celebrate National Customer Service Week run by the Institute of Customer Service we will be sharing our Top 5 customer service tips with you throughout the week. As its Monday we thought we would kick-start the week with one of the most important tips that we could offer. Our top tip #1 is 'Engage with your customers'.

Do you proactively listen to your customers? Does your organisation take customer feedback and complaints seriously? No? Well it should. If you aren't grabbing hold of this key opportunity then your competitors soon will!

To be able to exceed your customers' expectations and provide an excellent customer service experience, organisations must openly engage and listen to the voice of their customer in order to help shape organisational strategy. Open up communications with your customers and actively engage them in order to gather customer insight and feedback data. Feedback, both solicited and unsolicited, should be easily collected and consolidated, with data gathered from multiple channels and every customer touch point. 

Not speaking to your customers? Take advantage of National Customer Service Week and ask them now!   

Written by Keith Schorah on 04 October 2010 at 00:00


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