Posted: 30th January 2013

Choosing the right metric for your customer experience program

Curl Tape

Our 2012 customer experience research which spanned more than 30 countries highlighted two rapidly growing trends:

A. Organisations are increasingly adopting multiple customer satisfaction metrics

B. Organisations are ensuring that their customer satisfaction is combined with operational information such as financial, segmentation and operational KPIs.

The market has moved on from one size fits all.

This adoption of additional measures, particularly those such as Customer Effort Score has strengthened the ability to correlate the relationship between customer satisfaction and financial performance.

Leave a Reply

Your email address will not be published. Required fields are marked *

Want to see more?

Request a custom demo with us and see how Syngro Eye gets you the customer insight you need, when and how you need it.

Preferred Demo date
Demo Time

By submitting your personal data, you agree to receive email and phone communication from Maru/Syngro. You can opt-out of receiving further communications at any time. For further information please see our Privacy Policy

+44 (0)131 564 1571

Maru/Syngro Limited
2 Deer Park Avenue
Fairways Business Park
West Lothian
EH54 8AF