Keith Schorah founded SynGro, a leading Voice of the Customer (VoC) company in 2004, following a distinguished career in sales and marketing within the IT, telecommunications and industrial sectors, and a long consulting background of designing and implementing customer service programmes in companies around the world.
Keith holds a B.Eng Electrical Engineering from the University of Salford and an MBA in Marketing, Research, Strategy and Entrepreneurship from Bond University. He is a Fellow of the Chartered Institute of Marketing and a longstanding member of the Institute of Directors (IoD).
Chief Technology Officer
Tim joined SynGro in 2008 as Chief Technology Officer, having previously been Senior Programme Manager at Convergys. Past roles include Senior Project Manager at Texas-based Intervoice, where Tim managed major international customer projects and programmes delivering value adding solutions to blue chip fixed and mobile telecommunications network operators in EMEA. Prior to this he was Systems Project Manager at BNFL Engineering Ltd, managing the implementation of projects for safety, control and automation systems in nuclear facilities.
Tim holds a MBA from Manchester Metropolitan University Business School and graduated with a BEng Hons 1st Class, Electronic Engineering from the Manchester Metropolitan University. He is a Chartered Engineer, a member of the Institute of Engineering and Technology and the Chartered Management Institute.
Nigel is a recognised branding expert and has worked with some of the leading brands across the leisure, manufacturing and technology sectors.
Prior to joining SynGro as Marketing Director, Nigel held Marketing leadership positions at a UK PLC and Sitekit Solutions whom he led to winning the Global Information Award and six consecutive Deloitte Fast 500 Awards. Nigel holds a PhD in Branding and Strategy.
Director of Delivery
Ken is a highly experienced consultancy lead designing and driving complex change projects across both the private and public sectors. Responsible for delivering SynGro consultancy projects, Ken ensures programmes deliver a ‘step change’ in clients’ customer experience and satisfaction metrics.
Ken's attention to detail and passion for driving excellence in customer experience has been instrumental in creating success for major clients such as Royal Sun Alliance (financial services with 20 million customers) increasing customer satisfaction to 70% and generating a 53% rise in written premiums. Ken has achieved similar results with other major organisations such as Pernod Ricard, British Life, Bank of Scotland, Scottish National Health Service (NHS), Scottish and Southern Energy and Scottish Power.
Head of Insight
Simon has been at the forefront of Research Design and Market Insight for more than two decades. He is an expert in analysing, interpreting and communicating distilled research findings to managers and senior executives.
A renowned industry figure Simon has led key research projects across both the Public and Commercial sectors, designing and delivering analysis to the UK Government on a number of wide ranging projects from evaluation of UK opinion to political reform to assessing the attractiveness of Scottish Higher Education in China.
Prior to joining SynGro, Simon was a Managing Director of Ipsos MORI, where during his tenure he headed MORI’s local government research unit in London and was responsible for the company’s political polling during the General Election of that year before moving to Scotland to lead Ipsos MORI’s work with the Scottish Executive.
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Head of Project Delivery
David joined SynGro in January 2007. He brings significant experience in general management, sales, marketing, people development and logistics in the retail/wholesale sector, specifically in the beverage industry.
Most recently David worked with Grupa Żywiec S.A. (Poland) as a consultant on people development, sales, distribution, and customer service projects, and with Birra Peroni (Italy) as a consultant on strategic learning & development projects. Previous employers include Scottish and Newcastle (UK), SAB Miller (SA) and Cashbuild (SA). David is an Associate of the Institute of Chartered Secretaries and Administrators and a Fellow of the Chartered Institute of Business Management.