Management Team

 

Keith Schorah: CEO

Keith Schorah founded SynGro, a leading Enterprise Feedback Management (EFM) company in 2004, following a distinguished career in sales and marketing within the IT, telecommunications and industrial sectors, and a long consulting background of designing and implementing customer service programmes in companies around the world.

Keith holds a B.Eng Electrical Engineering from the University of Salford and an MBA in Marketing, Research, Strategy and Entrepreneurship from Bond University. He is a Fellow of the Chartered Institute of Marketing and a longstanding member of the Institute of Directors (IoD).

 

Tim Wild: Chief Technology Officer

Tim joined SynGro in 2008 as Chief Technology Officer, having previously been Senior Programme Manager at Convergys. Past roles include Senior Project Manager at Texas-based Intervoice, where Tim managed major international customer projects and programmes delivering value adding solutions to blue chip fixed and mobile telecommunications network operators in EMEA. Prior to this he was Systems Project Manager at BNFL Engineering Ltd, managing the implementation of projects for safety, control and automation systems in nuclear facilities.

Tim holds a MBA from Manchester Metropolitan University Business School and graduated with a BEng Hons 1st Class, Electronic Engineering from the Manchester Metropolitan University.

He is a Chartered Engineer, a member of the Institute of Engineering and Technology and the Chartered Management Institute.

 

David Henderson: Head of Project Delivery

David joined SynGro in January 2007. He brings significant experience in general management, sales, marketing, people development and logistics in the retail/wholesale sector, specifically in the beverage industry.

Most recently David worked with Grupa Żywiec S.A. (Poland) as a consultant on people development, sales, distribution, and customer service projects, and with Birra Peroni (Italy) as a consultant on strategic learning & development projects. Previous employers include Scottish and Newcastle (UK), SAB Miller (SA) and Cashbuild (SA). David is an Associate of the Institute of Chartered Secretaries and Administrators and a Fellow of the Chartered Institute of Business Management.

 

Philip Hogg: Chief Loyalty Expert

Philip’s primary role is to ensure SynGro customers obtain best value from their investment. He has significant experience in customer experience, management applications and developing effective strategies from customer insights.

He works with SynGro clients to help them understand the true meaning of the feedback obtained and then implement actions and changes that drive value and customer loyalty.

Philip has worked for a number of large blue-chip organisations in many sectors including consumer products, manufacturing, real estate, building and DIY. He has also worked in the Middle East.  Previous employers include Pilkington, Redland and Miller Homes.  He has an MBA from Lancaster University where he specialised in consumer psychology.

 

Barbara McCrory: Chief Customer Service Expert

Barbara brings to SynGro her long standing enthusiasm for delivering excellent customer service initiatives, with over 20 years’ experience working in various businesses at Director level. Barbara started her trade with Tesco, where she had the final responsibility for over £400 million sales. Since then, her career has expanded into other areas including General Manager for an events and field management company and as a Commercial Director for a number of other companies. 

With a strong passion for customer service, she has written and delivered successful training programmes aimed at senior key account managers and executives on customer service, business planning and strategy. Barbara has consulted at a top level for some of the biggest brand names such as Mars, Masterfoods, Unilever, Dolmio, Heineken, Hellmans, Flora, Nivea and Walkers. 

Barbara holds an MBA and a degree in Marketing and is currently undertaking a PhD with Napier University researching how companies can increase profitability by getting customer service right.