Management Team

 

Keith Schorah: CEO

Keith Schorah founded SynGro, a leading Enterprise Feedback Management (EFM) company in 2004, following a distinguished career in sales and marketing within the IT, telecommunications and industrial sectors, and a long consulting background of designing and implementing customer service programmes in companies around the world.

Keith holds a B.Eng Electrical Engineering from the University of Salford and an MBA in Marketing, Research, Strategy and Entrepreneurship from Bond University. He is a Fellow of the Chartered Institute of Marketing and a longstanding member of the Institute of Directors (IoD).

 

Tim Wild: Chief Technology Officer

Tim joined SynGro in 2008 as Chief Technology Officer, having previously been Senior Programme Manager at Convergys. Past roles include Senior Project Manager at Texas-based Intervoice, where Tim managed major international customer projects and programmes delivering value adding solutions to blue chip fixed and mobile telecommunications network operators in EMEA. Prior to this he was Systems Project Manager at BNFL Engineering Ltd, managing the implementation of projects for safety, control and automation systems in nuclear facilities.

Tim holds a MBA from Manchester Metropolitan University Business School and graduated with a BEng Hons 1st Class, Electronic Engineering from the Manchester Metropolitan University.

He is a Chartered Engineer, a member of the Institute of Engineering and Technology and the Chartered Management Institute.

 

Nigel Martin: Marketing Director

Nigel Martin is a recognised branding expert and has worked with some of the leading brands across the leisure, manufacturing and technology sectors. Nigel holds a PhD in Branding and Strategy which specialises on how to reposition high value business to business brands through creating co-ordinated and focused tactical action.

Prior to joining SynGro as Marketing Director, Nigel held Marketing leadership positions at a UK PLC and Sitekit Solutions whom he led to winning the Global Information Award and six consecutive Deloitte Fast 500 Awards.

 

Ken Scott: Director of Delivery

Ken is a highly experienced consultancy lead designing and driving complex change projects across both the private and public sectors. Responsible for delivering SynGro consultancy projects, Ken ensures programmes deliver a ‘step change’ in clients’ customer experience and satisfaction metrics.

Ken attention to detail and passion for driving excellence in customer experience has been instrumental in creating success for major clients such as Royal Sun Alliance (financial services with 20 million customers) increasing customer satisfaction to 70% and generating a 53% rise in written premiums. Ken has achieved similar results with other major organisations such as Pernod Ricard, British Life, Bank of Scotland, Scottish National Health Service (NHS), Scottish and Southern Energy and Scottish Power.

 

David Henderson: Head of Project Delivery

David joined SynGro in January 2007. He brings significant experience in general management, sales, marketing, people development and logistics in the retail/wholesale sector, specifically in the beverage industry.

Most recently David worked with Grupa Żywiec S.A. (Poland) as a consultant on people development, sales, distribution, and customer service projects, and with Birra Peroni (Italy) as a consultant on strategic learning & development projects. Previous employers include Scottish and Newcastle (UK), SAB Miller (SA) and Cashbuild (SA). David is an Associate of the Institute of Chartered Secretaries and Administrators and a Fellow of the Chartered Institute of Business Management.

 

Philip Hogg: Chief Loyalty Expert

Philip’s primary role is to ensure SynGro customers obtain best value from their investment. He has significant experience in customer experience, management applications and developing effective strategies from customer insights.

He works with SynGro clients to help them understand the true meaning of the feedback obtained and then implement actions and changes that drive value and customer loyalty.

Philip has worked for a number of large blue-chip organisations in many sectors including consumer products, manufacturing, real estate, building and DIY. He has also worked in the Middle East.  Previous employers include Pilkington, Redland and Miller Homes.  He has an MBA from Lancaster University where he specialised in consumer psychology.

 

Charlie Craig: Sales Manager

Charlie joined SynGro continuing his long career in Sales. As Sales Manager, Charlie is responsible for driving international sales.

Previously Charlie has held Senior Executive positions in the UK as well as in the Far East building and maintaining relationships in the investment banking sector.

After returning to Scotland he joined a leading technology company, advising some of the UK’s largest companies on Customer Relationship Management. Most recently he worked with a UK Brewer as their Operations Director.

Charlie is an Honours Graduate from the University of Aberdeen.