SynGro commissions 30-country experience research

In partnership with Professor Alan Wilson of Strathclyde University (one of Europe's leading business schools), SynGro has commissioned the largest research study into the 'maturity' of customer satisfaction. The research will provide insight in how customer feedback is used as a strategic resource by leading organisations across the world.

The research will span more than 30 countries and will enagage with senior executives from across the Telecommunication, Manufacturing, Financial Services, Insurance and Retail Sectors.

Professor Wilson will present the research findings at this year's International Customer Experience World (ICEW) conference in Johannesburg.  


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