SynGro announces new Mobile SMS features as latest addition to EFM portfolio

20 July 2010

New integration features enable customers to drive instant action on customer feedback.

In response to customer demand, SynGro Ltd, a leading provider of intelligent customer feedback management solutions, today released an enhanced version of its Mobile SMS (short message service) integration features. These features, the latest addition to its Enterprise Feedback Management (EFM) software suite, are aimed specifically at driving action within the business and engaging workforces in targeted and priority areas.

In addition to its standard customer engagement capability using SMS, SynGro iEFM™ now includes new SMS features to deliver real time information concerning customer issues, events, complaints and feedback activity direct to mobile employees. They can then remotely interact with the iEFM™ platform to request more detail and manage follow up activity.

“Delivering real time information to mobile users empowers them and helps drive action at the earliest opportunity.  SynGro’s intelligent EFM solution delivers sophisticated and highly flexible customer and employee communications capabilities, using multiple channels. While smart phones and hand held devices with email capability provide rich data possibilities, the simplicity and reliability of SMS remains an important and efficient option for some clients” said SynGro CTO Tim Wild.

Underlying the SynGro concept is the ability to drive the right actions leading to the best outcomes in growing the lifetime value of an organisation’s customer base. Unlike any other EFM solution currently on the market, the iEFM™ software suite includes new knowledge management, action orientation and collaboration features aimed at encouraging focused engagement throughout the whole organisation to enhance customer experience.

NOTES TO EDITORS

About SynGro

Founded in 2004, SynGro is a leading provider of intelligent customer feedback technology and customer retention programmes.

Working with complex organisations with large customer bases across the world, SynGro provides solutions to gather real-time customer feedback, and implement programmes to show organisations how best to act on data to help shape strategy, achieve continual business improvement and positively affect their bottom line.

Enterprise Feedback Management (EFM) is an emerging market and since its introduction more and more companies are striving to integrate customers closely into their business operations.

For further information visit www.syngro.com.

Follow SynGro on Twitter @SynGro

The new Intelligent EFM (iEFM™) portfolio of products and services will benefit organisations by helping them reap a greater return on investment from their engagement with customers.