Posted: 23rd September 2011

The Financial Role of Customer Experience in Manufacturing.

Customer Experience has matured to the point where the vast majority of manufacturing companies now engage with their customers to gather feedback. While this evolution is admirable, many companies are now sitting on large silos of customer insight data.

So what’s next?

By combining with the right data, customer Insight can be used to gain a deeper understanding of customer interactions with the company.  Integration with CRM data as well as financials can allow segmentation to determine the most profitable customers. With this knowledge, resources can be focused to prioritise actions which will benefit the most profitable customers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Want to see more?

Request a custom demo with us and see how Syngro Eye gets you the customer insight you need, when and how you need it.

Preferred Demo date
Demo Time

By submitting your personal data, you agree to receive email and phone communication from Maru/Syngro. You can opt-out of receiving further communications at any time. For further information please see our Privacy Policy

+44 (0)131 564 1571

Maru/Syngro Limited
2 Deer Park Avenue
Fairways Business Park
Livingston
West Lothian
EH54 8AF

JOIN US ON SOCIAL