Posted: 15th June 2011

How to Focus Your Customer Experience Efforts?

The feedback market has matured to the point where 95% of companies actively collect customer feedback, engaging with customers and raising their expectations. All too often the data gathered by these companies is held in databases which become silos of customer feedback data, often without a logical structure or focus.

Without the ability to combine with other data sources such as CRM, financial and operational the business is unable to identify which segments and key customers are at the greatest risk of churn and the associated financial impact.

Customer experience leaders are able to use this depth of information to drive improvements in their business, ensuring the risk of churn is mitigated and improvements in customer satisfaction are sustained.

Leave a Reply

Your email address will not be published. Required fields are marked *

Want to see more?

Request a custom demo with us and see how Syngro Eye gets you the customer insight you need, when and how you need it.

Preferred Demo date
Demo Time

By submitting your personal data, you agree to receive email and phone communication from Maru/Syngro. You can opt-out of receiving further communications at any time. For further information please see our Privacy Policy

+44 (0)131 564 1571

Maru/Syngro Limited
2 Deer Park Avenue
Fairways Business Park
Livingston
West Lothian
EH54 8AF

JOIN US ON SOCIAL