SynGro is unique in the market, able to offer large enterprise organisations a true end-to-end solution for Voice of the Customer focused on driving action from insight.
For clients who previously have only implemented the basics of customer feedback through, for example, annual customer surveys, SynGro can provide a complete solution.
For Clients who are more developed and have an operational VOC programme, SynGro is able to drive performance by combining all separate customer information to develop a single customer view capable of transforming retention and customer satisfaction.
The figure above illustrates SEAMSTM basic architecture for multi-channel feedback collection, integration into client's operational information and driving prioritised improvement actions. This structure enables the correlation of customer feedback and improvement actions with financial returns.
SEAMS automates the analysis of customer feedback and distributes through action-orientated push reports (via email) or dynamic dashboards. The system has the control to ensure the correct information is distributed automatically to the appropriate personnel (by region, segment, product, agent, employee, organisational level, functional role for example, a user based in the UK will only see the information which is relevant to them).
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