The Value of Customer Experience
We know that a bad customer experience costs us – in time and money as you try to resolve customer issues. Bad CX is simply bad for business.
We also know that great CX must have a positive effect on business revenue. A good customer experience makes it less expensive to serve customers, increases loyalty and customer spend, results in lower customer churn, free positive word-of-mouth, and a higher level of forgiveness if you make a mistake.
Demonstrating this positive effect and linking CX to business outcomes, however, often isn’t easy.
Download this free paper and find how to get the basics right.