Posted: 28th February 2012

Using Customer Insight to Drive Change

Landmines to avoid

As many markets continue their struggle to revive growth, leaders are increasingly turning their focus firmly to their customers for the direction of their change.

With a 40% year on year growth in the emerging ‘voice of the customer’ market, the latest generation of customer feedback programmes are transforming the fortunes of many of those who have embraced the method.

Industry analysts now value ‘voice of the customer’ initiatives as the strategic investment for the next year and beyond due to its ability to reduce churn, risk and identify additional sales opportunities in real-time. The rewards are substantial.

Leave a Reply

Your email address will not be published. Required fields are marked *

Want to see more?

Request a custom demo with us and see how Syngro Eye gets you the customer insight you need, when and how you need it.

Preferred Demo date
Demo Time

By submitting your personal data, you agree to receive email and phone communication from Maru/Syngro. You can opt-out of receiving further communications at any time. For further information please see our Privacy Policy

+44 (0)131 564 1571

Maru/Syngro Limited
2 Deer Park Avenue
Fairways Business Park
Livingston
West Lothian
EH54 8AF

JOIN US ON SOCIAL